Q2 2024 Beauty Retail App Performance on iOS in the US

The second quarter of 2024 has seen an interesting shift in the performance of top beauty retail applications on the iOS platform in the United States. Sensor Tower's data gives us a glimpse into how these apps have fared in terms of downloads, revenue, and user engagement.

OnSkin - AI Product Scanner showed a fluctuating trend in revenue, starting at $62K in the first week of April and peaking at $81K in mid-June, before dropping to $43K by the end of June. Downloads began at 98K, peaked at 111K in mid-May, and closed the quarter at 80K. Weekly active users showed a steady increase from 527K to 572K over the quarter.

Perfumerías DRUNI did not generate revenue this quarter, but downloads saw a spike from 2K at the start of April to 42K in late April, followed by a dip and a rise back to 40K by the end of June. The weekly active users reflected this volatility, starting at 46K, peaking at 108K, and showing several fluctuations in between.

BEAUTY BAY also had no revenue and minimal downloads throughout the quarter, with a small bump from 9 downloads to 5 by mid-June. The data for weekly active users was not available, suggesting a need for strategies to increase user engagement.

IPSY: Personalized Beauty and Nykaa Fashion - Shopping App had limited data available for the quarter. IPSY had negligible downloads, with just 1 download in early April and 3 downloads by the end of April. Nykaa Fashion showed 6 downloads in the only reported week of April, with no available data on weekly active users for either app.

While revenue and user engagement trends varied among these top beauty retail apps on iOS in the US, the data provided by Sensor Tower offers valuable insights into the dynamics of the market. For more detailed insights, readers are encouraged to visit Sensor Tower.