2026 State of Mobile is Live!

In the second quarter of 2024, the top 5 fashion games on iOS in France exhibited diverse trends in downloads, revenue, and weekly active users. Data from Sensor Tower reveals intriguing insights into each application's performance.
Makeup ASMR: Makeover Story saw a fluctuating revenue pattern, peaking at around $724 in the first week of May and reaching a low of approximately $287 in mid-May. Downloads spiked to 9.4K in late April, with a general decline to 3.3K by early June. Weekly active users increased steadily from 120K at the beginning of April to 144K by the end of June.
Project Makeover maintained a relatively stable revenue, with a notable peak of roughly $29K in the second week of June. Downloads peaked at 8.1K in late May, and weekly active users saw fluctuations, starting at 52.7K in early April, peaking at 57.9K in early June, and ending at 47.2K by the end of the quarter.
Makeup Stylist -DIY Salon game experienced modest revenue growth, peaking at about $217 in late May. Downloads hovered around 6K in April, decreasing to approximately 4.8K by the end of June. Weekly active users saw a gradual decline from 76.8K at the beginning of the quarter to 67.9K by the end.
Super Stylist Fashion Makeover reported a revenue peak of around $1.2K in late April, with downloads remaining relatively steady, fluctuating between 2.1K and 3.2K. Weekly active users showed minor variations, starting at 41.6K in early April and reaching 38.9K by the end of June.
Hair Tattoo: Barber Shop Game did not generate revenue during this period. Downloads varied, with a low of 1.4K in mid-May and a high of 3.3K in late June. Weekly active users rose consistently from 19.4K at the start of April to 20.5K by the end of June.
These trends underscore the dynamic nature of the fashion game category on iOS in France. For more detailed insights and analytics, visit Sensor Tower.