In Q2 2024, the top five insurance apps on the iOS platform in Australia displayed diverse trends in downloads and user engagement, according to data from Sensor Tower. Let's delve into the performance metrics of each app.

Suncorp Insurance App saw a fluctuating download trend throughout the quarter. Starting at 2.0K downloads in the first week of April, it peaked at 6.3K downloads in mid-April before experiencing a general decline, finishing the quarter at approximately 2.9K downloads.

My Medibank demonstrated a strong finish in Q2. With downloads starting at 4.0K in early April, the app reached a peak of 5.5K downloads in the last week of June. Weekly active users also showed a positive trend, beginning at 9.8K and climbing to 11.8K by the end of the quarter.

My NRMA experienced steady download numbers, starting at 4.0K and closing the quarter at 4.2K. The weekly active users followed a similar stable trend, starting at 8.3K and ending at 8.6K.

AAMI App maintained consistent downloads, beginning at 3.8K and slightly increasing to 3.8K by the end of June. The app also saw a steady rise in weekly active users, starting at 70.8K and reaching 74.6K by the end of the quarter.

NRMA Insurance showed a notable increase in downloads, from 1.6K in early April to a peak of 5.2K in mid-June before settling at 3.4K. Weekly active users also grew significantly, starting at 7.4K and peaking at 10.3K in mid-June, ending the quarter at 9.0K.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024

Downloads

Quarter Summary