Top 5 Shopping Apps on iOS in Sweden Q2 2024

During the second quarter of 2024, the top 5 shopping apps on iOS in Sweden showcased diverse trends in weekly downloads and active users. Here’s a detailed look at their performance:

Temu: Shop Like a Billionaire had a notable presence with weekly downloads peaking at 36.2K in late April. Despite a general decline, downloads stabilized around 19-20K towards the end of June. Active users ranged from 412K to 498K, showing a consistent engagement with a slight dip in May but rebounding in June.

Vinted: Sell vintage clothes experienced a downward trend in downloads, starting at 27.9K in early April and dropping to approximately 11K by the end of June. Active users hovered between 152K and 185K, indicating steady user retention despite the decline in new downloads.

SHEIN - Shopping Online saw a modest but steady performance in downloads, beginning the quarter at 6.9K and reaching 8.3K in mid-May before stabilizing around 5.9K to 7.7K. Active users showed a slight increase from 341K to 372K over the quarter, reflecting sustained user interest.

Klarna | Shop now. Pay later. exhibited fluctuating download numbers, peaking at 8.3K in late April. The active user base remained relatively stable, fluctuating between 281K and 312K, suggesting consistent usage of the app.

Lidl Plus had a varied performance with downloads peaking at 8K in early April and then declining to around 4.3K by mid-June. Active users showed minimal fluctuation, maintaining a range of 84K to 89K throughout the quarter, indicating a loyal user base.

These insights are based on data from Sensor Tower. For a more comprehensive analysis, visit Sensor Tower’s website.