Q2 2024 Performance of Top Virtual Fitness iOS Apps in the US

The second quarter of 2024 has been an active period for virtual fitness programs on iOS in the United States. Sensor Tower's data provides us with a snapshot of the trends and performances of key players in this domain.

onX Hunt: GPS Hunting Maps showed a steady revenue trend starting at nearly $1M in the first week of April and peaking at around $1.2M mid-quarter. Downloads began at approximately 12K and saw a peak of 14K towards the end of April. Weekly active users started at 75K and experienced a slight decline towards the end of the quarter.

AllTrails: Hike, Bike & Run exhibited a significant revenue jump in May, reaching over $1M. Downloads saw a high of 90K in late May, while weekly active users peaked at 353K in early June, indicating a robust engagement.

Peloton: Fitness & Workouts had revenues starting at around $860K, dipping in May, and then slightly recovering to over $720K by the quarter's end. Downloads varied, with an initial 17K decreasing to nearly 12K. Active users were at their highest at 320K in late April, with a downward trend to just under 300K.

Strava: Run, Bike, Hike saw its revenue oscillate, starting at nearly $600K, with a noticeable increase to over $830K in the final week of June. Downloads showed a consistent trend, peaking at nearly 70K in early June. Weekly active users were robust, starting at 898K and climbing to over 1M by the quarter's end.

Fitbit: Health & Fitness had a varied revenue trend, starting at around $440K and ending with a significant spike to $1.26M. Downloads began at 19K and had a slight increase through the quarter. Weekly active users showed a gradual decline from 1.88M to 1.78M.

For more detailed insights, Sensor Tower provides an in-depth analysis of the virtual fitness application market.