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AI Insights · Timothy · July 2024
Q2 2024 iOS Performance of Top 5 Wellness Apps in the US
An overview of the top 5 wellness apps on iOS in the US during Q2 2024, highlighting trends in downloads and user engagement. Sensor Tower provides a detailed look at the data.
As we navigate through the second quarter of 2024, wellness apps continue to play an essential role in our daily lives. Sensor Tower's data offers us a glimpse into the performance of the top 5 wellness apps on the iOS platform in the US. Here's how they fared in terms of downloads, revenue, and active users.
VOS: Mental Health, AI Therapy, a product of VOS.health s.r.o. from the Czech Republic, saw a fluctuating revenue trend, with numbers peaking at $1.4M in mid-April before dipping to $653K towards the end of June. Downloads for the app decreased over the quarter, starting at 502K and dropping to 230K. Weekly active users also experienced a downward trajectory from 3.3M at the beginning of April to 2.3M by the end of June.
The popular Headspace: Sleep & Meditation by Headspace Inc. maintained a steady revenue stream, with a high of $941K in mid-April and a low of $535K by late June. The app's downloads were relatively stable, hovering around the 50K mark, while weekly active users showed a decrease from 262K to 180K over the quarter.
From Sweden's Sleep Cycle AB, Sleep Cycle - Tracker & Sounds generated revenues that saw a peak of $631K in mid-April, followed by a slight decrease to $584K by the end of June. The app's downloads saw a slight decline from 108K to 35K, while active users started at 1.7M and decreased to 1.3M over the same period.
Waking Up: Meditation & Wisdom by Waking Up Course, LLC, showed varied revenue with an initial $1M in early April, a dip to $280K in mid-April, and a recovery to $510K in mid-June before ending at $376K. The app's downloads were low, starting at 38K and ending at 20K, with weekly active users experiencing a slight decline from 169K to 136K.
Finally, Me+ Daily Routine Planner from Singapore's Enerjoy Pte. Ltd. saw its revenue peak at $702K in early May, with a slight decrease to $418K by late June. Downloads showed a slight decline throughout the quarter, starting at 178K and ending at 115K. Active users remained fairly consistent, starting at 1.9M and slightly decreasing to 1.6M.
For more insights into the performance of these wellness apps and others, Sensor Tower's full suite of analytics tools provides in-depth data and trends.
