In the second quarter of 2024, the drawing and coloring app category has shown some interesting trends in terms of downloads, revenue, and active users. Let's dive into the data provided by Sensor Tower to see how the top five apps have fared.

Color by Number：Coloring Games experienced a peak in downloads in late April, reaching nearly 1.3M, with a steady increase in weekly active users, peaking at around 4.7K in early May. The revenue for this app showed a significant jump, hitting $148K in the last week of June.

IDZ Digital Private Limited's Coloring Games for Kids 2-6! saw its highest revenue early in the quarter at $179K and a spike in downloads in late April with 158K. Weekly active users remained relatively stable, with a slight uptick to 835 users in late April.

Bimi Boo Kids Learning Games for Toddlers FZ LLC's Kids drawing: toddler games 2+ showed a strong revenue increase in the last week of June, reaching $169K. Downloads saw a gradual increase throughout the quarter, with a notable jump to 206K in early May. Active users also saw a rise, ending the quarter at approximately 1.1K.

Disney Coloring World by StoryToys Limited had fluctuating revenues, with a high of $186K in late April. Downloads saw an impressive surge to 733K in the last week of June. Weekly active users mirrored this trend, skyrocketing to 743 in the same time frame.

Lastly, Colorfy: Coloring Book Games by Wildlife Inc observed its downloads peak at 154K in late June and its active users reach 427 in mid-June. Revenue remained fairly steady with a mild increase to $100K in late May.

For more detailed insights and data on the performance of these apps, Sensor Tower's platform is the go-to source for app market intelligence.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024

Downloads

Revenue

Quarter Summary