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In the second quarter of 2024, Lebanon's educational app market showed dynamic trends across the top 5 applications on a unified platform, encompassing both iOS and Android users. Here’s a detailed look at their performance based on data from Sensor Tower.
Duolingo: Language Lessons saw consistent weekly revenue, peaking at around $1.6K in mid-April and maintaining an average above $1K throughout the quarter. Weekly downloads fluctuated, with a high of 8.1K in mid-April and a low of 4.9K in early June. Active users remained relatively stable, ranging from approximately 66K to 72K, ending the quarter on a high note with 71.9K users.
Bible App for Kids had a notable increase in weekly downloads, reaching nearly 4K in mid-June. Active users also surged, peaking at 11.7K in mid-June before slightly declining to 9.9K by the end of the quarter.
Gauth: AI Study Companion experienced a significant spike in weekly downloads, hitting 8.2K in late May. Weekly revenue, however, remained modest, with a peak of $40 at the start of April. Active users saw a dramatic increase to 8.8K in late May, before dropping back to 1.2K by the end of June.
Lingokids - Play and Learn demonstrated steady growth in weekly downloads, peaking at 1.8K in early May. Revenue showed a positive trend, reaching $662 in early May and maintaining around $400-$600 in subsequent weeks. The number of active users remained stable, fluctuating between 2.5K and 3.2K throughout the quarter.
Awedu, a newcomer in the market, showed impressive growth in weekly downloads, skyrocketing to 9.9K by the end of June. Although revenue data is not available, the rapid increase in downloads suggests a strong user acquisition strategy.
For more detailed insights and analytics, visit Sensor Tower.