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The second quarter of 2024 showcased interesting trends for the top 5 fashion games on a unified platform in Uruguay. Below, we delve into the performance metrics of these apps, based on data from Sensor Tower.
Over Q2 2024, Project Makeover experienced fluctuations in its weekly revenue, peaking at approximately $998 in mid-April, before ending the quarter at $599. Downloads saw a significant rise in mid-April, hitting a high of 1.7K, but declined to 918 by the end of June. The app's weekly active users (WAU) started strong at 12.5K, peaked at 14.8K in late April, and gradually decreased to around 12.1K by the end of the quarter.
Covet Fashion: Dress Up Game showed a varied revenue trend, with a peak of $430 in mid-May and a low of $158 in early May. Downloads were notably low, with the highest being 18 in the first week of May. WAU for the app started at 218 and saw a steady decline, finishing the quarter at 147.
SUITSME: Dress Up Fashion Game demonstrated a consistent increase in revenue, reaching $257 in mid-June. Downloads were highest at 382 in late April but dropped to 103 by the end of June. WAU began at 1.1K, peaked at 1.2K in late April, and concluded at 922.
Makeover Games: Makeup Salon had a revenue peak of $167 in early May and a minimum of $88 in late June. Downloads were generally low, with a maximum of 44 at the beginning of April. WAU data was sparse, with notable activity in early April at 35 users.
Makeup Games: Wedding Artist saw its highest revenue of $193 in mid-May, and ended the quarter with $80. Downloads were minimal, peaking at 21 in early April. The app's WAU started at 184, declining steadily to 123 by the end of June.
These insights highlight the performance dynamics of the top 5 fashion games in Uruguay for Q2 2024. For more detailed analysis and insights, visit Sensor Tower.