Q2 2024 Fitness App Trends in the US: A Sensor Tower Report

In the second quarter of 2024, the fitness and weight loss app market on the unified platform has demonstrated unique trends in user engagement and financial performance. Through data provided by Sensor Tower, we can gain insights into how these top apps have fared.

Strava: Run, Bike, Hike experienced a fluctuating revenue trend, starting the quarter with $1.2M and peaking at $1.4M in early May, before settling at $1.3M by the end of June. Downloads for Strava showed an upward trend, starting at 803K and increasing to 1.1M. Weekly active users peaked at 22.9K in late April and saw another rise to 22.9K at the quarter's close.

BetterMe: Health Coaching saw its revenue begin at $1.2M, dip to $897K mid-quarter, and recover to $1M by June's end. Downloads started strong at 2.4M, dipped to 1.3M, and rebounded to 1.9M. Active users showed a low of 6K in mid-April before climbing to 8.9K in early June.

Fitia: Diet & Meal Planner had its revenue start at $907K, hitting a high of $1.1M, and concluded the quarter at $721K. Downloads saw a decrease from 5.1M to 2.7M, while active users started at 12.4K, dipped to 9.2K, and slightly recovered to 9.6K by the quarter's end.

JustFit: Lazy Workout & Fit showed revenue starting at $1M, decreasing to $703K, and ending at $994K. Downloads began at 1M, fell to 547K, and increased to 842K. The app's active users began at 3.2K, reached a low of 2.9K, and ended with a high of 4.3K.

Wikiloc Outdoor Navigation GPS had a steady revenue trend, starting at $531K and ending at $589K with a peak of $720K. Downloads fluctuated, starting at 603K, peaking at 744K, and concluding at 730K. Active users began at 2.4K, experienced a mid-quarter dip, and ended slightly up at 2.5K.

For more detailed insights and analysis, Sensor Tower's comprehensive reports offer in-depth looks at the app market performance.