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In the second quarter of 2024, the top 5 fitness and weight loss programs on a unified platform in the United Kingdom showed varying trends in weekly downloads, revenue, and active users. Here’s a closer look at the performance of these apps:
Strava: Run, Bike, Hike saw a steady climb in weekly revenue, peaking at approximately $279K in the final week of May. Weekly downloads showed an upward trend mid-quarter, reaching around 44K in the week of April 22. Active users fluctuated slightly, starting at 921K in early April and ending at 944K by the end of June.
MyFitnessPal: Calorie Counter experienced a moderate increase in weekly revenue, peaking at around $242K in mid-April. Weekly downloads remained relatively stable, with a slight peak of about 27K in the second week of April. Active users saw a slight decline overall, from 847K in early April to 865K by the end of June.
Calorie Counter + maintained a consistent weekly revenue, peaking at approximately $253K in mid-April. Weekly downloads fluctuated slightly, with a notable peak of around 22K in mid-April. Active users remained stable throughout the quarter, hovering around 113K to 120K.
OS Maps: Walk, Hike, Run, Bike showed a peak in weekly revenue at approximately $201K in mid-April. Weekly downloads saw a significant increase towards the end of the quarter, reaching around 18K in mid-June. Active users also saw a steady rise, peaking at about 56K in early June.
Fitbit: Health & Fitness experienced a significant spike in weekly revenue, reaching approximately $325K in the final week of June. Weekly downloads remained relatively stable, around 10K to 11K throughout the quarter. Active users showed a slight decline, starting at 731K in early April and ending at 714K by the end of June.
For more detailed insights and data, visit Sensor Tower.