2026 State of Mobile is Live!
The UK's health-conscious users have continued their journey with Food and Diet Tracking applications throughout the second quarter of 2024. Data provided by Sensor Tower offers a clear view of the performance of the top apps in this category.
MyFitnessPal: Calorie Counter maintained its strong market presence with notable growth, showing an upward trend in weekly revenue, peaking at around $241K in mid-April before stabilizing at approximately $220K by the end of June. Downloads for the app echoed this pattern, with a mid-quarter spike reaching nearly 27K downloads in a single week. Weekly active users saw a high of over 900K in mid-May, underscoring the app's popularity.
NutraTech's Calorie Counter + also displayed a robust performance, with revenues climbing to over $250K in mid-April and downloads showing a consistent flow between 18K and 22K per week. The app's active users surpassed 120K in the same period, indicating a steady engagement among its user base.
Slimming World, another UK-based app, saw its weekly revenue vary, with a notable peak of over $61K in early June. Downloads fluctuated throughout the quarter, occasionally nearing 10K, while weekly active users remained around the 290K mark.
FitNow's Lose It! – Calorie Counter had a more modest quarter in terms of revenue, with amounts ranging from $20K to $33K. Downloads stayed in the 4K to 5K range per week, and active users numbered around 120K, with slight increases and decreases through the quarter.
WW International's WeightWatchers Program, while smaller in scale compared to its competitors, managed to show resilience with revenues in the $20K to $32K range and downloads peaking at just over 2K. The app's weekly active users remained under 15K, demonstrating a niche yet dedicated user community.
For more detailed insights on these applications and their performance metrics, Sensor Tower's comprehensive data provides in-depth analysis for market observers and industry participants alike.