In the second quarter of 2024, the UK's insurance app market saw varied user engagement and download trends, according to Sensor Tower data. Let's delve into the performance of the top 5 insurance applications.

Hastings Direct Insurance maintained steady growth in downloads, starting at 22K in the first week of April and peaking at 27K by mid-June. Weekly active users showed a similar upward trend, beginning at around 63K and rising to approximately 69K at the end of June.

Admiral Insurance experienced fluctuations in downloads, with an initial count of 19K that dipped to 15K in early May but recovered to nearly 20K by late June. Weekly active users remained robust, starting at 114K and reaching 117K in the last week of the quarter.

Bupa Touch saw a mix of highs and lows in downloads, with a high of 19K in the second week of April, a low of 13K towards the end of June, and an average of around 16K to 18K in other weeks. Weekly active users consistently grew, from 102K to over 122K, indicating solid user retention.

Cuvva downloads hovered around 13K to 15K throughout the quarter, with a slight peak in late May. The app's active users showed a gradual increase from 29K in the first week of April to over 31K by the end of June.

MyAviva had a stable download pattern, ranging from 11K to 12K, with a slight drop to 9.8K in the first week of May. The weekly active users indicated a steady engagement, starting at 32K and peaking at 33K, before a slight decline to 32K at the end of the quarter.

While the revenue data for these apps was not available, the download and active user trends provide valuable insights into the health of these insurance platforms in the UK market. For more detailed information and analytics, Sensor Tower offers comprehensive data on app performance.

Sensor Tower's platform is an enterprise-level offering. Interested in learning more?

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024

Downloads

Revenue

Quarter Summary