Top 5 News and Magazines Apps Performance in Kenya - Q2 2024

Throughout Q2 2024, the top five news and magazine applications in Kenya showcased varied performance metrics, according to data from Sensor Tower.

Medium experienced fluctuations in weekly downloads, peaking at around 1.9K in early May and ending the quarter with approximately 1.6K. Revenue displayed a general upward trend, culminating in a high of $281 in the final week of June. Active users steadily increased from 5.5K at the beginning of April to nearly 5.8K by the end of June.

For Bloomberg: Finance Market News, weekly downloads surged from 527 in early April to 916 by mid-June, before settling at 825 in the last week of June. Revenue peaked at $549 in the week of June 10, showcasing significant volatility throughout the quarter. Active users grew consistently, starting from 3.6K in April and reaching 4K by the end of June.

The Economist - News, Podcasts saw modest growth in weekly downloads, moving from 236 in early April to 345 by the end of June. Revenue exhibited a notable increase, peaking at $746 in the first week of May, but later stabilizing around the $300 mark towards the end of the quarter. Active users saw a slight increase from 1.9K in April to just over 2K by late June.

Downloads for The New York Times fluctuated throughout the quarter, starting at 401 in early April and closing at 400 in the last week of June. Revenue saw periodic spikes, with a high of $265 in the first week of April and ending the quarter at $173. Active users remained relatively stable, hovering around the 4.9K to 5.2K range.

Finally, Financial Times: Business News displayed inconsistent download numbers, peaking at 331 in mid-May and concluding the quarter at 293. Revenue saw highs and lows, with a peak of $203 in late April and ending at $86 in the last week of June. Active users showed a steady trend, starting at 3.3K in April and reaching 3.4K by the end of June.

For more detailed insights and data, visit Sensor Tower.