Top 5 Social Apps Performance in Brazil Q2 2024

In Q2 2024, Brazil's top social apps showed diverse performance trends across downloads, revenue, and active users. Below, we outline the key metrics for Instagram, TikTok, Threads, Facebook, and e-Título.

Instagram experienced fluctuating weekly revenue, peaking at approximately $274K in late April. Downloads showed a steady rise, reaching about 1.66M in mid-June. Active users remained stable, fluctuating around 71M throughout the quarter.

TikTok had consistent weekly revenue, with a peak of around $223K at the end of May. Downloads varied, hitting a high of roughly 1.02M in late May. Active users saw a slight increase, peaking at nearly 67M in mid-June.

Threads recorded a significant increase in downloads, reaching around 784K in early June. Active users also saw a notable rise, peaking at approximately 11.8M in late June.

Facebook maintained relatively stable revenue throughout the quarter, with a peak of about $19.2K in late June. Downloads fluctuated, peaking at about 554K in early May. Active users remained high, fluctuating around 86M throughout the period.

e-Título saw a significant spike in downloads in early May, reaching approximately 634K. Active users peaked at around 1.26M during the same period before gradually declining to about 396K by the end of June.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.