Top 5 Social Apps Performance in South America, Q2 2024

During the second quarter of 2024, the top 5 social apps in South America—TikTok, Instagram, Facebook, Threads, and X—exhibited notable trends in downloads, revenue, and active user engagement.

TikTok experienced a robust increase in weekly revenue, starting from approximately $770K in early April and reaching up to $1M by mid-June. Weekly downloads also saw a significant upward trend, peaking at around 2.5M in mid-June. The app maintained a high level of weekly active users throughout the quarter, fluctuating between 112M and 114M.

Instagram had a steady performance in terms of weekly revenue, hovering around $300K to $350K. The app saw an increase in weekly downloads, reaching up to 2.6M in mid-June. Weekly active users remained relatively stable, with minor fluctuations around 139M.

Facebook showed a consistent weekly revenue trend, maintaining around $50K. Weekly downloads were relatively stable, averaging around 1.5M, with a slight peak at 1.6M in early June. The app's weekly active users saw a minor decline from 189M to around 186M by the end of June.

Threads had a dynamic quarter with weekly downloads starting at 894K and increasing to 1.1M by the end of June. The app's weekly active users showed a notable upward trend, rising from 14.2M to nearly 20M by the end of the quarter.

X experienced fluctuating weekly revenue, starting at around $47K and ending at approximately $40K. Weekly downloads varied, peaking at 428K in early April before stabilizing around 277K by the end of the quarter. The app's weekly active users remained fairly stable, averaging around 29M.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower's platform.