During the second quarter of 2024, the social networking landscape in Australia saw notable trends among the top 5 applications on a unified platform. Here’s a closer look at the performance of these leading apps, with data provided by Sensor Tower.

Threads from Instagram, Inc. exhibited a fluctuating download pattern, starting strong with 86K downloads in early April but seeing a dip mid-quarter, before rebounding to 65K by the end of June. Weekly active users showed an upward trend, peaking at 1.62M in early June before falling to 1.33M by the end of the quarter.

WhatsApp Messenger maintained a steady download rate, with numbers ranging from 43K to 66K throughout the quarter. Weekly active users hovered around 7.3M to 7.4M, showcasing a stable user base.

Facebook saw consistent revenue generation, averaging around $40K weekly. Downloads remained stable between 39K and 47K, while weekly active users stayed above 18.5M, highlighting its continued dominance in the social networking space.

Telegram Messenger experienced moderate revenue, peaking at approximately $14K in late April. Downloads varied, with a peak of 33K in early June. Weekly active users fluctuated but ended the quarter with around 656K users.

Finally, Life360: Find Friends & Family showed strong revenue growth, reaching nearly $98K by the end of June. Downloads increased consistently, peaking at 30K in late June. Weekly active users saw a steady rise, ending the quarter with over 1M users.

For more detailed insights and data, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024