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During the second quarter of 2024, the top 5 wellness apps in the Netherlands showed varying performance metrics across downloads, revenue, and weekly active users on a unified platform. Here’s a detailed look:
Meditation Moments saw a peak in revenue at $31K during mid-April, with fluctuations throughout the quarter, ending at around $25K in the last week of June. Downloads for this app reached a high of 4.4K in late April but gradually decreased to 2.4K by the end of June. Weekly active users peaked at 42.5K mid-April and settled around 38.3K by the end of the quarter.
Headspace: Sleep & Meditation experienced a steady revenue stream, starting at $18.4K in early April and maintaining around $18.4K by the end of June. Downloads were relatively stable, with a slight increase to 1.7K in mid-June before dropping to 1.4K by the end of the quarter. Weekly active users fluctuated, peaking at 32.8K in late April and ending at approximately 29.2K in late June.
Sleep Cycle - Tracker & Sounds showed consistent revenue, starting at $7.7K in early April, with minor fluctuations, ending at $7.5K in late June. Downloads varied, reaching a peak of 1.8K in the last week of June. Weekly active users peaked at 66.1K in late April but saw a decline to about 56.7K by the end of the quarter.
Calm had revenue fluctuations, starting at $6.6K in early April, dipping mid-quarter, and ending at $6.3K in late June. Downloads saw an increase to 640 in mid-May before dropping to 418 by the end of June. Weekly active users started at 11.9K in early April and ended at 9.5K by late June.
Insight Timer–Meditate & Sleep showed a revenue peak of $5.1K in early April, with fluctuations throughout the quarter, ending at $3.9K in late June. Downloads peaked at 1K in early April and ended at 784 by the end of June. Weekly active users remained relatively stable, peaking at 17.1K in early April and maintaining around 15.9K by the end of June.
This data, sourced from Sensor Tower, provides a comprehensive overview of the wellness app market in the Netherlands for Q2 2024. For more in-depth insights, visit Sensor Tower.