Top 5 Apparel Apps on Android in Tunisia, Q3 2024

In the third quarter of 2024, the top apparel applications on the Android platform in Tunisia showed varied performance trends based on download numbers and active user engagement. According to data from Sensor Tower, these apps have exhibited distinct patterns in user acquisition and retention.

SHEIN-Shopping Online saw a significant increase in weekly downloads, starting at around 5.2K at the beginning of July and peaking at approximately 14.8K in mid-August. The app maintained a strong active user base, reaching nearly 118K by the end of September.

Zara experienced a decline in weekly downloads, starting from 1.5K in early July and decreasing to about 665 by the end of September. Correspondingly, its weekly active users decreased from 11.8K to just over 10K during the same period.

BERSHKA: Fashion & trends also faced a decline in downloads, starting at 1.3K in the first week of July and dropping to 620 by the end of the quarter. The active user numbers showed a similar downward trend, ending the quarter with around 2.1K users.

PULL&BEAR: Fashion and Trends had a steady decrease in both downloads and active users. Weekly downloads began at 1.3K in July and fell to 584 by September's end, with active users reducing from 2.8K to 1.8K over the quarter.

Stradivarius - Clothing Store showed a consistent decline in downloads, from 895 in the first week of July to 421 by the end of September. Active users also decreased, from 4.6K at the start of the quarter to 3.7K.

These trends highlight varying levels of engagement and user acquisition among the top apparel apps in Tunisia. For more detailed insights and data, visit Sensor Tower.