We’ve acquired Video Game Insights (VGI)!
In the third quarter of 2024, the beauty retail app landscape in Denmark experienced varied trends in downloads and active user engagement. The data, sourced from Sensor Tower, provides a glimpse into the performance of the top five beauty retail apps on the Android platform.
Club Matas showed a relatively stable pattern in weekly downloads throughout the quarter, starting with approximately 823 downloads in the first week of July and ending with around 697 downloads in the last week of September. Despite fluctuations, the app maintained a consistent user interest over the period.
Sephora - Make-up, Beauty had a notable peak in weekly downloads during the end of August, reaching about 321 downloads. The app also saw a rise in weekly active users, peaking at around 1.5K in early September. However, it experienced a dip towards the end of the quarter, with active users decreasing to approximately 1.2K.
RITUALS - Cosmetics experienced a significant increase in weekly downloads, particularly in early September, with numbers rising to 552. Concurrently, weekly active users also surged, reaching a peak of about 1.1K in the same period, highlighting a growing user engagement with the app.
Mein dm maintained a steady presence in the market with consistent weekly downloads, generally ranging between 60 and 101. The app's weekly active users also remained stable, with a slight increase towards the end of September, peaking at approximately 906 users.
ЛЭТУАЛЬ: косметика, парфюмерия saw a gradual increase in weekly downloads, with a notable peak in late August at 109. The app's active users followed a similar trend, growing steadily throughout the quarter and reaching approximately 167 by the end of August.
For more detailed insights and data on these apps, you can visit Sensor Tower.