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In the third quarter of 2024, the beauty retail sector on the Android platform in Oceania showed notable trends across the top apps. According to data from Sensor Tower, these apps exhibited diverse patterns in weekly downloads, revenue, and active users.
SEPHORA - Beauty Shopping recorded a varied trend in weekly downloads, starting with approximately 1.5K in early July and peaking at around 2.2K in mid-July and mid-August. The app saw a consistent number of weekly active users, maintaining levels between 10K to 11K throughout the quarter.
MECCA - Beauty Shopping experienced a noticeable increase in downloads in August, reaching a peak of about 2.5K. However, specific data on active users or revenue is not available for this period.
Adore Beauty | Shop Beauty Now showed a gradual increase in downloads, starting at 316 in early July and reaching a peak of 667 in early August. No revenue or active user data was provided for this app.
Think Dirty reported a significant spike in downloads in early September, reaching approximately 2.3K. Weekly revenue saw a peak of $118 in mid-September, while active users surged to over 2.5K in early September before declining towards the end of the quarter.
Lush Fresh Handmade Cosmetics experienced a steady increase in both downloads and active users, with downloads peaking at 562 in early September and active users reaching 503 in the same period.
These insights provide a snapshot of the beauty retail app market in Oceania for Q3 2024. For more detailed analysis and data, visit Sensor Tower.