In the third quarter of 2024, the Romanian Android market for beauty retail apps saw notable trends across the top five applications, according to data from Sensor Tower.

Mein dm experienced a consistent upward trajectory in weekly downloads, peaking at approximately 22.5K by the end of September. The app's weekly active users also increased steadily from around 73K to nearly 93K throughout the quarter.

Notino: perfumes and cosmetics had fluctuating downloads during the quarter, starting at 7.5K and ending at 5.8K. Active user numbers showed a more stable trend, beginning at approximately 27.3K and closing the quarter at 26.7K.

Sephora - Make-up, Beauty saw its weekly downloads rise from 1.4K to a peak of 3.4K by early September, before settling back to around 1.9K. Active users increased to a high of 13.1K in early September, with a slight decrease towards the end of the quarter.

Douglas Parfumerie & Cosmetice showed a declining trend in weekly downloads, starting at 1.4K and finishing at 702. Unfortunately, there is no data available for active users for this app.

Lastly, Oriflame demonstrated growth in weekly downloads, climbing from 703 at the start of July to 1.9K by the end of September. Active user numbers followed a similar pattern, rising from 9.1K to nearly 12K by quarter's end.

These insights provide a glimpse into the dynamic landscape of beauty retail apps in Romania, with further details available from Sensor Tower for those interested in more comprehensive analysis.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2024