In the third quarter of 2024, Brazil's consumer finance apps on the Android platform showcased diverse performance trends. According to Sensor Tower data, Nubank: conta, cartão e mais had a significant presence, with weekly downloads peaking at approximately 771K in mid-July. Despite a gradual decline towards the end of the quarter, the app maintained a strong base of active users, fluctuating around 44M weekly.

PicPay: Conta, Cartão e Pix saw a steady flow of downloads, reaching a high of 348K in mid-August. Active users exhibited a slight upward trend, ending the quarter at around 11.7M.

Banco will: Cartão de crédito experienced an upward trajectory in downloads, with numbers climbing to 279K by late July. The app's active user count remained fairly stable, closing the quarter at approximately 4.7M.

CAIXA reported consistent download numbers, with a peak of 226K in early August. The active user base showed resilience, with a noticeable increase to 10.7M towards the quarter's end.

Finally, Santander Brasil maintained a consistent download rate, peaking at 201K in mid-September. Its active users hovered around the 10M mark throughout the quarter, reflecting steady engagement.

For more detailed insights and data on app performance, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2024

Android

Downloads

Quarter Summary