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During the third quarter of 2024, the performance of leading dating apps on the Android platform in Sweden revealed diverse trends in terms of downloads, revenue, and active user engagement. This analysis, based on Sensor Tower data, provides insights into the market dynamics of these popular applications.
Hinge Dating App: Match & Date showed a stable trend in weekly revenue, with figures fluctuating between approximately $12K and $14K. Weekly downloads peaked at about 2.7K in early August, while active users consistently hovered around 30K, peaking at 33K in early August.
Boo: Dating. Friends. Chat. experienced an increase in weekly revenue, reaching a high of $3.8K in late July. Downloads remained relatively stable, with the highest point being around 1.9K in early July. Active users steadily increased, culminating at over 4.2K by the end of September.
Tinder Dating App: Chat & Date maintained a strong presence with revenue peaking at $76K in early August. Downloads were consistent, ranging from 1.3K to 1.7K, while active users saw significant growth, reaching over 105K in late September.
Match: Dating App for singles observed a steady weekly revenue trend, peaking at $8.5K in late August. Downloads varied, with a peak of approximately 1.2K in early September. Active users increased steadily, reaching a high of 4.3K in early September.
Badoo Dating App: Meet & Date experienced fluctuations in weekly revenue, peaking at $20.7K in late July. Downloads remained modest, with a peak of around 750 in mid-July. Active users reached a high of 50K in late July before experiencing a gradual decline.
These insights underscore the dynamic landscape of dating apps in Sweden, with each app demonstrating unique patterns in user engagement and monetization. For more detailed insights and data, visit Sensor Tower.