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As Q3 of 2024 unfolded, the health and fitness app landscape in Turkey showed dynamic trends on the Android platform. According to Sensor Tower data, the top five apps, including e-Nabız, Step Counter - Pedometer, Health Kit, MAC+: Gym & Home Workouts, and Home Workout - No Equipment, exhibited varied performance across downloads and active users.
e-Nabız, developed by T.C. Sağlık Bakanlığı, maintained a robust download streak with figures ranging from 76K to 92K weekly. Active users fluctuated slightly, peaking at roughly 1.67M early in the quarter and settling around 1.54M by the end of September.
The Step Counter - Pedometer app from Hitchhike Tech saw a consistent download pattern, averaging between 20K and 36K weekly. Active users showed a gradual decline from 140K to 111K over the quarter.
Health Kit, by P & L Studio, experienced significant variability in downloads, reaching a high of 62K in mid-August. Active users mirrored this trend, with numbers climbing to 172K before stabilizing at approximately 121K towards the end of Q3.
MAC+: Gym & Home Workouts demonstrated a strong presence in the market, with downloads peaking at 36K in late August. The app's active user base remained robust, averaging around 320K throughout the quarter.
Finally, Home Workout - No Equipment from Leap Fitness Group had a notable surge in downloads, particularly in late July, with figures reaching up to 39K. Active users peaked at 158K in July before gradually declining to about 93K by the quarter's close.
These insights reflect the dynamic nature of health and fitness app usage in Turkey and are based on Sensor Tower's comprehensive data. For further analysis and trends, Sensor Tower provides detailed insights into app performance across various markets.