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In the third quarter of 2024, the performance of the top five shopping applications on the Android platform in Russia showcased varying trends in weekly downloads and active users. According to data from Sensor Tower, these apps demonstrated notable engagement levels without generating weekly revenue.
Wildberries showed a consistent increase in weekly downloads, peaking at around 322K by the end of September. The app maintained a robust user base, with weekly active users rising from approximately 32.8M at the start of July to 34.6M by the end of September.
Авито: квартиры, авто, работа experienced a slight fluctuation in downloads, beginning the quarter with 258K downloads and witnessing a dip in the final week to about 25K. Active users remained relatively stable, fluctuating around the 30M mark throughout the quarter.
OZON: товары, одежда, билеты saw a gradual increase in downloads, reaching 241K in the last week of September. Its weekly active users showed a stable pattern, with numbers hovering close to 22M during the quarter.
Джум had its downloads peak at around 147K in the last week of September, following a series of fluctuations throughout the quarter. Active users saw a rise from approximately 1.5M to nearly 1.9M, indicating a growing engagement with the app.
Finally, Магнит: акции и доставка exhibited a steady increase in downloads, culminating at about 126K by September's end. Active users also rose steadily, beginning at around 3.9M and reaching over 4.4M by the end of the quarter.
These trends highlight the dynamic nature of the shopping app market in Russia. For a more detailed analysis, Sensor Tower provides comprehensive insights into these applications' performance.