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In the third quarter of 2024, the top fashion games on iOS in Italy displayed varying trends in downloads, revenue, and weekly active users. According to Sensor Tower, these insights provide a detailed look at how these apps performed over the quarter.
Project Makeover from Magic Tavern, Inc. saw a gradual increase in weekly revenue, peaking at approximately $17.9K by the end of September. Downloads began to decline mid-quarter, starting from a high of 8.1K in the first week of July to about 1.9K by the last week of September. Weekly active users also experienced a decline, moving from 137.3K at the beginning of July to 121K at the end of the quarter.
Covet Fashion: Dress Up Game by Crowdstar LLC had a fluctuating revenue pattern with a notable peak of $9.6K in early August, ending the quarter at $6.2K. Downloads experienced a slight increase, reaching 1.1K in late August before settling at 500 by the end of September. The weekly active users remained relatively stable, fluctuating around 5.5K to 6K throughout the quarter.
Pocket Styler: Fashion Stars from Nordcurrent UAB displayed a steady increase in revenue, reaching a peak of $2.5K at the end of September. Downloads were consistent, with a slight uptick in mid-September to 1.5K. Weekly active users showed some growth, peaking at 3.2K in early September before settling at 3.1K by the end of the quarter.
SuitU: Fashion Avatar Dress UP by Libii HK Limited had a mixed performance. Revenue peaked at $2K in early September but decreased to $1.1K by the end of the month. Downloads saw a significant spike in mid-August with 1.4K before dropping to 543 by the end of September. Weekly active users increased to 10.7K in late August, ending the quarter at 10.3K.
Finally, Match Villa™: Makeup ASMR from META SLOTS LIMITED experienced a decline in revenue over the quarter, starting at $1.4K in late July and falling to $414 by the end of September. Downloads also decreased from 851 in late July to 181 by the end of the quarter. Weekly active users remained relatively stable, with a slight increase to 4.7K by the end of September.
These insights from Sensor Tower illustrate the dynamic nature of the fashion gaming market on iOS in Italy. For more detailed analysis and data, visit Sensor Tower's platform.