Top 5 Personal Finance Apps on iOS in Brazil, Q3 2024

In the third quarter of 2024, the iOS platform in Brazil showcased a diverse performance among the top personal finance budgeting and planning applications, as reported by Sensor Tower. Here’s a closer look at how these leading apps fared during the period.

Mobills - Budget Planner from Toro Investimentos Ltda. exhibited a strong performance in terms of revenue. It experienced a peak in weekly revenue at approximately $25.5K in early September, with a consistent trend above $15K throughout the quarter. The app's weekly downloads, however, showed a declining trend, starting at 15.6K in early July and decreasing to around 10.2K by the end of September. Despite this, weekly active users remained relatively stable, fluctuating between 27K and 33K, indicating a loyal user base.

FSTSTAT, a newer entrant in the market, saw its weekly downloads grow significantly, starting from 739 in late August and surging to over 16.8K in early September. However, it did not generate any revenue during this period.

Despezzas: controle financeiro by BGJ RESEARCH LTDA showed a remarkable increase in weekly revenue, starting modestly at $379 in mid-July and reaching approximately $6.4K by late September. Its download numbers also varied, peaking at 7.2K in mid-August before fluctuating throughout the quarter.

Splitwise maintained steady weekly revenue, ranging from $2.4K to $4.9K. The app's downloads were relatively stable, albeit on a lower scale, with numbers hovering around 2K weekly. The app's active users remained consistent, maintaining a range between 11.8K and 13.3K throughout the quarter.

Finally, nextJoy did not generate any revenue during this period. Its weekly downloads showed a downward trend, starting at 3.1K in early July and tapering to around 1.6K by the end of September.

These insights highlight the varied performance of personal finance apps in Brazil, with each app displaying unique strengths and challenges. For more detailed data and analysis, Sensor Tower provides comprehensive insights into app performance across different markets.