In the third quarter of 2024, the top five sports apps on iOS in Australia, namely Kayo Sports, Optus Sport, DAZN: Stream Live Sports, UFC, and NBA: Live Games & Scores, demonstrated diverse performance trends in terms of downloads, revenue, and active users. The insights below, sourced from Sensor Tower, provide a closer look at the metrics.

Kayo Sports experienced a peak in weekly revenue around mid-July, reaching approximately $664K, followed by some fluctuations, ending the quarter at around $389K. Weekly downloads peaked at 15.6K in mid-July and saw a gradual decline towards the end of September, falling to about 4.7K. Its active user base remained relatively stable, starting at around 194K and ending at approximately 177K.

Optus Sport saw its weekly revenue peak at $167K in mid-September, with several ups and downs throughout the quarter. Downloads were highest at the start of July with 16.4K, followed by a steep drop, maintaining a lower download rate for the rest of the quarter. Active users showed a similar trend, starting strong at 47K but fluctuating significantly, ending with about 29K in late September.

DAZN: Stream Live Sports showed a notable increase in weekly revenue in early September, peaking at $48.6K, though it declined sharply by the end of the month to $8.1K. Downloads remained modest throughout the quarter, with the highest weekly downloads of 1.2K in early September. Active users peaked at 8.3K in early September before tapering off towards the end of the quarter.

UFC had a relatively stable performance, with weekly revenue reaching a high of $37.3K in early July and ending around $20.9K. Downloads were generally low but spiked to 1.4K in mid-August. Active users increased mid-quarter from 2.3K to 2.6K, ending at 1.8K.

NBA: Live Games & Scores saw a significant jump in revenue at the end of September, peaking at $61.9K. Downloads were consistent, with a notable increase to 1.1K in the last week of September. Active users fluctuated, starting at 66K, dropping mid-quarter, and then rising again to 62K by the end of September.

These insights, derived from Sensor Tower, highlight the dynamic nature of app performance in the sports category on iOS in Australia during Q3 2024. For more in-depth analysis and data, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: September 2024