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In the third quarter of 2024, the top zombie games on iOS in the United States exhibited varied performance trends, shedding light on user engagement and monetization strategies. According to data from Sensor Tower, these games showed significant activity in downloads, revenue, and weekly active users.
Last War:Survival from FUNFLY PTE. LTD. saw a notable increase in weekly revenue, peaking at around $5.9M in mid-September. Downloads fluctuated throughout the quarter, reaching a high of approximately 353K in the last week of September. Meanwhile, weekly active users climbed steadily, concluding the quarter at roughly 936K.
TDS - Tower Destiny Survive by SayGames LTD, despite being a recent release, managed to gather momentum in downloads, peaking at about 66.9K in early August. Revenue started modestly in mid-August and showed a slight upward trend, reaching around $12.2K by the end of September. Weekly active users experienced a sharp increase in early August, peaking at approximately 142K.
Plants vs. Zombies™ 2 from PopCap maintained a consistent revenue stream, averaging around $50K weekly. Downloads remained relatively stable, with a slight peak in the last week of September at approximately 34K. The game’s weekly active users hovered around 220K, reflecting a stable user base.
Plants vs. Zombies™ by Electronic Arts demonstrated steady downloads, peaking at about 40K in the final week of September. Revenue remained modest, averaging around $2.3K weekly. Weekly active users showed a gradual increase towards the end of the quarter, reaching about 193K.
Idle Outpost: Business Game from AppQuantum Publishing Ltd experienced a decline in downloads, starting at around 71.6K and ending the quarter at approximately 11.2K. Revenue followed a similar trend, peaking in early July at about $162K and decreasing to $54K by the end of September. The game’s weekly active users remained fairly consistent, averaging around 130K.
These insights, sourced from Sensor Tower, provide a snapshot of the competitive landscape in the zombie game genre on iOS in the US. For more detailed analysis and data, additional insights can be explored at Sensor Tower.