2026 State of Mobile is Live!

During the third quarter of 2024, the beauty retail app market in Argentina saw significant activity, with Natura Latam leading the pack. The app experienced a notable increase in weekly downloads, peaking at around 23.9K during the week of July 15. Weekly active users also demonstrated a robust presence, with numbers fluctuating slightly but reaching a high of approximately 105K in mid-September.
Meanwhile, Avon Shop maintained a steady pace in weekly downloads, ranging from 3.3K to 5.4K, with a slight peak at the end of September. Despite no revenue data available, the app's consistent download numbers suggest a stable user interest.
Violetta Cosméticos 2.0 showed modest but steady growth in downloads, starting at 670 in early July and gradually increasing to over 1K by the end of September. Although active user data was not provided, the upward trend in downloads indicates a potential increase in user engagement.
El Gran Tornado had a relatively stable download count, with numbers hovering around 500 to 700 throughout the quarter. The weekly downloads saw a slight uptick towards the end of September, reaching 679.
Lastly, SERLACA recorded a consistent download rate, fluctuating between 390 and 558 during the quarter. While no active user or revenue data is available, the steady download numbers suggest consistent app interaction.
These insights, provided by Sensor Tower, reveal the dynamic landscape of beauty retail apps in Argentina, with Natura Latam emerging as a frontrunner in user engagement and downloads. For further detailed insights, Sensor Tower offers comprehensive analytics and data.