In the third quarter of 2024, the top beauty retail applications in Brazil showcased varying trends in downloads and active user engagement, as revealed by Sensor Tower data. Here's a closer look at each app's performance on the unified platform.

O Boticário saw a significant boost in weekly downloads, peaking in mid-August at approximately 275K. The app maintained a strong presence with active users, reaching a high of about 5.6M during the week of August 19, although there was some fluctuation throughout the quarter.

Natura (Oficial) experienced steady weekly downloads, with a notable increase to around 63.5K by the end of September. The app's weekly active users remained relatively stable, fluctuating around the 480K to 510K range.

Beleza na Web - Cosméticos had a consistent download pattern with minor variations, reaching approximately 40.6K in the last week of September. The active user base showed slight declines from 216K to about 188K over the three months.

Época Cosméticos: Loja Online maintained a moderate download rate, peaking at 44.3K in mid-September. Active users hovered around 160K to 170K, with a peak in mid-September before a slight decline towards the quarter's end.

SEPHORA: Maquiagem e Perfumes had variable download figures, with a noticeable dip in September to about 24.3K, followed by a rebound to 32K by the end of the month. The active user count showed a similar trend, concluding the quarter with approximately 303K users.

For more detailed insights and trends, visit Sensor Tower's platform.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2024

Retail

Downloads

Quarter Summary