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In the third quarter of 2024, the communication app landscape in Kenya saw significant activity across both iOS and Android platforms. This analysis, derived from Sensor Tower data, highlights the key performance metrics for the top five communication apps: Truecaller: AI Call Blocker, Numero: Travel eSIM & Numbers, Telegram, Vyke: Second Phone/2nd Line, and PingMe - Second Phone Number.
Truecaller: AI Call Blocker from Sweden maintained strong performance throughout the quarter. Weekly downloads peaked at around 75K in early August, showing significant fluctuations with a notable drop to 34K in late September. Revenue experienced a steady climb, reaching nearly $1.9K by the end of September. Active users remained robust, consistently hovering around 4.8M, peaking in mid-September.
Numero: Travel eSIM & Numbers saw a modest performance. Weekly downloads reached a high of 2.9K in mid-July, followed by a decline to about 1.7K in late September. The app's weekly revenue remained stable, averaging around $1K, while active users fluctuated slightly, ending the quarter at approximately 8.4K.
Telegram witnessed substantial growth in Kenya. Weekly downloads soared to nearly 120K in mid-September. Revenue also saw a significant increase, peaking at over $2.2K in late September. The app's active user base grew steadily, reaching approximately 2.6M by early September.
Vyke: Second Phone/2nd Line displayed a steady performance with a slight uptick in weekly revenue, hitting a high of $1.1K in late August. Downloads were modest, peaking at 384 in late August, while active users remained stable, averaging around 2K throughout the quarter.
PingMe - Second Phone Number experienced consistent performance with weekly revenue peaking at $605 in late July. Weekly downloads showed minimal fluctuation, averaging around 150. Active users maintained a steady pace, ending the quarter with approximately 214 users.
These insights reflect the dynamic nature of communication apps in Kenya, with varying trends in downloads, revenue, and active user engagement. For more detailed analytics and insights, visit Sensor Tower.