Top 5 Communication Apps Performance in Colombia, Q3 2024

In the third quarter of 2024, the top communication apps in Colombia showed varied performance metrics across downloads, revenue, and active users, according to Sensor Tower data.

WhatsApp Messenger maintained a robust presence with weekly downloads starting at around 213K and peaking at approximately 353K in mid-August, before closing the quarter at 259K. The app's active user base saw a gradual increase, beginning at 21.5M and reaching 21.9M by the end of September.

Telegram experienced a consistent weekly revenue stream, starting at around $3.8K and rising to about $5.2K by the end of the quarter. Downloads fluctuated, with a notable peak of 253K in late August, and active users remained relatively stable, hovering around 2M throughout the quarter.

WhatsApp Business saw an upward trend in weekly revenue, from $1.8K in early July to $3.2K by the end of September. Downloads also showed positive growth, beginning at 98K and increasing to 149K. Active users varied slightly, fluctuating between 1.7M and 1.8M.

Truecaller: AI Call Blocker demonstrated stable revenue figures, averaging around $7K weekly, with a spike to $8.3K at the quarter's end. Downloads peaked at 151K in mid-September, while active users saw a significant rise to 1.5M in late August before stabilizing around 1.2M.

Messenger reported minimal revenue impact, with only a brief occurrence of revenue in early August. The app's downloads remained steady, ranging from 89K to 115K, while active users slightly decreased from 7.9M to 7.8M over the quarter.

These insights reflect the dynamic nature of the communication app market in Colombia, with each app displaying unique trends in user engagement and monetization. For more detailed insights, visit Sensor Tower.