2026 State of Mobile is Live!

In the third quarter of 2024, Brazil's top consumer finance applications on the unified platform demonstrated diverse trends in downloads and weekly active users, as reported by Sensor Tower.
Nubank: Conta, Cartão e mais saw a fluctuating download pattern, peaking at approximately 896K downloads in early August. Its weekly active users showed a slight increase from 53.4M at the start of July to 55.2M by the end of September.
PicPay: Conta, Cartão e Pix experienced a steady download rate, ranging from 335K to 431K throughout the quarter. Weekly active users remained relatively stable, starting at 13.3M and closing the quarter at 13.5M.
will bank: Cartão de crédito downloads displayed variability, with a high of 333K in late July. Active users fluctuated slightly, beginning at 5.1M and finishing the quarter at 5.3M.
CAIXA downloads remained consistent, averaging around 260K weekly. Its active user base showed a minor decline, from 12.2M in July to 12.1M by September's end.
Banco Santander Brasil downloads peaked at 257K in mid-July. The app's weekly active users hovered around 12.8M, with minor fluctuations throughout the quarter.
For more detailed insights on app performance, visit Sensor Tower.