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In the third quarter of 2024, the dating app landscape in Nigeria saw notable trends in downloads, revenue, and active users on a unified platform. The data, sourced from Sensor Tower, highlights the performance of the top 5 dating apps in the region.
SOYO-Live Chat &Make Friends by Haflla HK Limited had a dynamic quarter with weekly revenue peaking at about $1.1K in late August, showing a slight decline towards September, ending at $891. Downloads initially surged, reaching 78K in early August, followed by a dip to 34K in early September before climbing back up to 45K by the end of the quarter. The app maintained a strong user base, with weekly active users peaking at 181K in early August, before stabilizing around 166K by the end of September.
Dating and Chat - iHappy from ihappydate saw a consistent pattern in revenue, starting at $117 and ending at $129. Downloads fluctuated throughout the quarter, with a high of 63K in mid-July and a low of 30K in mid-September, before closing the quarter at 40K. The app's active users remained robust, peaking at 213K in the last week of September.
Dating and Chat - Only Spark by Red Panda App showed an impressive uptick in revenue, starting at $49 and climbing to $109 by the end of September. Downloads also increased significantly, beginning at 13K and surging to 63K in the final week. Active users grew steadily, reaching 152K by the end of the quarter.
Poppo Live- Live Stream from poppo team experienced a steady rise in revenue, starting at $829 and peaking at $1.4K by the end of the quarter. Downloads increased from 17K to 26K, with a notable peak at 32K in early September. Active users also saw growth, ending the quarter at 68K.
Lastly, Dating and Chat - My Crush by Red Panda App had a more subdued performance, with revenue starting at $63 and dropping to $19 by late August. Downloads began at 27K, peaking at 36K in early July before falling to 8K in late August. Active users initially increased, reaching 82K in late August, then declined to 48K by the end of September.
For more detailed insights and data, visit Sensor Tower.