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In the third quarter of 2024, the top entertainment apps in Russia showed varied performance in terms of downloads, revenue, and active users on a unified platform. Let's delve into the data-driven insights provided by Sensor Tower.
VK Video: shows, films, series saw a significant increase in weekly downloads, peaking at roughly 683K in early August. Active users also showed a robust growth, starting at 1.4M in early July and reaching nearly 2.9M by the end of September.
Кинопоиск: просмотр фильмов experienced a consistent stream of weekly downloads, fluctuating between approximately 148K and 215K throughout the quarter. Revenue showed a stable trend, averaging around $25K weekly. Active users remained fairly steady, hovering around 2.7M, with minor fluctuations.
Иви: сериалы, кино, спорт, ТВ demonstrated a strong revenue stream, with weekly earnings reaching about $48K in mid-July. Downloads varied, with a peak of about 174K in early August. Active users increased from 1.7M in early July to over 2M by the end of September.
Okko Фильмы HD. Кино и сериалы maintained a steady revenue, with fluctuations between $53K and $70K weekly. Downloads ranged from 100K to 136K, with a noticeable rise towards the end of the quarter. Active users showed an increase, peaking at over 560K in mid-September.
Lastly, WePlay: Играй и Общайся! exhibited a varied download pattern, with a peak of about 147K in early August before declining to approximately 78K in early September. Revenue showed a slight upward trend, peaking at $44K in early September. Active users increased steadily, reaching over 944K by the quarter's end.
For more detailed insights and trends, Sensor Tower offers comprehensive analytics on these apps and many others.