Top 5 Fashion Games in the UK: Q3 2024 Performance

In the third quarter of 2024, the top five fashion games on the unified platform in the United Kingdom demonstrated varying performance trends in terms of downloads, revenue, and active user engagement. Leveraging data from Sensor Tower, we can delve into the specifics for each game.

Project Makeover by Magic Tavern, Inc. showcased a fluctuating revenue trend, beginning at approximately $125K in early July and peaking at $142K by the end of September. Weekly downloads experienced a downward trajectory, starting from 14.4K in July and declining to 9.6K by the quarter's end. Active users saw a gradual decline from 171K in early July to 123K in late September.

Covet Fashion: Dress Up Game from Crowdstar LLC exhibited a steady revenue increase, reaching a high of $22K in the last week of September. Downloads maintained a consistent level, fluctuating slightly around the 2K mark throughout the quarter. Active user numbers showed minor fluctuations, starting at 21K and ending at 20.8K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced a peak in weekly revenue at $22K in early September, with a general upward trend in downloads from 1.7K to 2.8K over the quarter. Active users remained relatively stable, hovering around the 52K mark.

RuPaul's Drag Race Superstar from Eastside Games saw revenue fluctuate, closing the quarter at $12.5K. Weekly downloads were modest, starting at 54 and rising to 512 by September. Active users experienced a decline, beginning at 6K and dropping to 5.5K by the end of the quarter.

Finally, Pocket Styler: Fashion Stars by Nordcurrent UAB showed a gradual increase in revenue, culminating at $9.6K in late September. Downloads decreased from 4K to 2.2K, and active users saw a slight decline from 7.7K to 6.2K over the same period.

These insights, drawn from Sensor Tower, underline the dynamic nature of the fashion gaming market in the UK. For further detailed analysis, Sensor Tower provides comprehensive data and insights.