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The third quarter of 2024 saw significant activity in the finance app sector in Turkey, with Ziraat Mobil, Garanti BBVA Mobile, Akbank, Yapı Kredi Mobile - SuperApp, and Papara leading the charge. Here's a breakdown of their performance based on Sensor Tower's data.
Ziraat Mobil demonstrated a strong presence with weekly downloads fluctuating but peaking at over 212K in early September. The app maintained a robust user base with active users ranging from 10.8M to 12.2M throughout the quarter.
Garanti BBVA Mobile saw a steady rise in downloads, starting at 142K in early July and reaching 148K by the end of September. The app's weekly active users showed variability, reaching a high of 9.9M in September before settling at approximately 9.7M.
For Akbank, downloads consistently increased, culminating in 129K by the end of the quarter. Active users exhibited a similar upward trend, with numbers growing from 5.7M to over 6.1M.
Yapı Kredi Mobile - SuperApp experienced a fluctuating download rate, with a notable increase to nearly 109K in the last week of September. Active users also saw growth, peaking at over 8M towards the quarter's end.
Finally, Papara maintained a consistent download rate, reaching 105K in the final week. Active users showed a gradual increase, ending the quarter at approximately 2.7M.
These insights from Sensor Tower highlight the dynamic nature of the finance app sector in Turkey, with user engagement and app popularity showing positive trends across the board. For more detailed analytics and insights, visit Sensor Tower's platform.