Top 5 Insurance Apps in Australia: Q3 2024 Performance

During the third quarter of 2024, Australia's top insurance apps showcased varied trends in downloads and active users, reflecting their popularity and usage patterns across a unified platform. Here's a detailed look at how these apps performed:

My NRMA maintained a consistent download rate throughout the quarter, with a notable peak of 8K downloads in the week of September 23. The app's weekly active users showed a gradual increase, ending the quarter at approximately 14.7K.

My Medibank experienced a steady decrease in downloads, starting at 7.1K at the beginning of July and dropping to 4.8K by the end of September. Weekly active users mirrored this trend, decreasing from 18.7K to 15.4K over the same period.

The AAMI App exhibited a stable download pattern, with a slight peak at 5.6K downloads during the last week of August. Active users consistently increased, reaching 79.2K by the quarter's end.

NRMA Insurance showed a variable download trend, peaking at 10K downloads in the second week of August. Active users rose steadily, starting at 8.2K and reaching 10.2K by mid-September.

Finally, nib Health saw a slight decline in downloads over the quarter, with numbers fluctuating around 3.5K to 4.1K. The weekly active users remained relatively stable, hovering around 23.2K.

These insights, sourced from Sensor Tower, provide a glimpse into the competitive landscape of insurance apps in Australia. For more in-depth analysis and data, visit Sensor Tower.