2026 State of Mobile is Live!

In the third quarter of 2024, the insurance app landscape in Poland saw varying trends across the top five applications on a unified platform, based on data from Sensor Tower.
The mojePZU mobile app maintained a robust presence with its downloads fluctuating between 10K and 14.5K weekly. Notably, downloads peaked at around 14.5K in the final week of September. Weekly active users displayed a dynamic range, starting the quarter at approximately 29.8K and ending at 30.3K, with some fluctuations throughout the period.
CUK Ubezpieczenia experienced a more modest download trend, starting with 1.7K downloads in early July and seeing a slight decline towards the end of the quarter, finishing at around 1.1K.
For Warta4U, downloads were relatively stable with a notable peak of 2.5K in the week of July 22. However, the numbers gradually settled back to under 1K by the quarter's end.
Meine AOK saw a gradual increase in downloads, starting at 515 and reaching 658 by the end of September. Weekly active users also showed a positive trend, increasing from 2.3K to 2.6K over the quarter.
Lastly, MyAllianz MY experienced a steady increase in downloads, moving from 336 in early July to a peak of 524 in late September.
For more detailed insights and analytics, visit Sensor Tower.