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AI Insights · Timothy · October 2024
Top 5 News Apps Performance in Mexico: Q3 2024
Explore the performance of the top 5 news applications on a unified platform in Mexico during the third quarter of 2024, with insights on downloads, revenue, and active users.
In the third quarter of 2024, the top news applications in Mexico demonstrated varied performance on a unified platform, reflecting diverse user engagement and monetization strategies. Below, we delve into the weekly trends of these top five apps as observed through Sensor Tower's comprehensive data.
X from X Corp. displayed a dynamic trend in its weekly revenue, starting at approximately $17K in early July and peaking at over $20K by the end of September. Downloads for the app fluctuated, with a notable peak of around 201K in the second week of July, maintaining a consistent range thereafter. The app's active user base started strong at 10.3M and experienced a gradual decline, ending the quarter with about 9.3M users.
REFORMA, published by Editora el Sol, saw a steady but modest number of downloads, ranging from 280 to 380 weekly. Its revenue showed a slight downward trend initially but rebounded in the final week of September, achieving over $11K.
SkyAlert: Alerta Sísmica experienced a significant spike in both downloads and active users in mid-September. Weekly downloads surged to over 20K, while active users jumped to 43K. Revenue peaked at nearly $27K during this period, reflecting heightened engagement with the app.
EL NORTE maintained a stable download rate, with figures ranging from 169 to 309 weekly. Revenue trends showed fluctuations, reaching a high of approximately $9.6K in the second week of July, before stabilizing around $7K towards the end of the quarter.
The Economist - News, Podcasts from The Economist saw consistent downloads throughout the quarter, with numbers hovering around 300 to 400. Revenue increased notably in the last week of September, reaching approximately $3.8K. Active users remained steady, with a slight increase to 1.8K towards the end of the quarter.
These insights from Sensor Tower highlight the varied engagement and monetization strategies of leading news apps in Mexico, offering a snapshot of their performance trends during Q3 2024. For a deeper dive into these metrics and more, visit Sensor Tower's platform for comprehensive app analytics.
