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In the third quarter of 2024, the top five news applications on a unified platform in Turkey showed varied performance trends, with data provided by Sensor Tower. Here's a closer look at how these apps performed in terms of downloads, revenue, and active users.
X saw fluctuations in its weekly downloads, peaking at about 193K in the final week of September. Its weekly revenue showed a solid upward trajectory, culminating in approximately $54K by the end of the quarter. The app maintained a high level of weekly active users, although there was a slight decrease from 11.1M to 10M over the three months.
The Economist - News, Podcasts experienced a stable revenue stream, reaching around $1.6K in the last week of September. Weekly downloads remained relatively constant, with a slight increase to 420 in late September. Meanwhile, weekly active users showed a gradual rise, peaking at 1.4K before a small dip at the quarter's end.
Medium: Read & Write Stories showed consistent weekly revenue, growing to $1.6K by the end of September. Downloads saw a downward trend, ending the quarter at 773. Despite this, active users maintained a level above 7.8K throughout the period.
The New York Times: Live News had weekly revenue that fluctuated slightly, finishing at $799. Downloads increased to 514 by the end of the quarter, while active users steadily climbed to nearly 3.9K.
Lastly, Bloomberg: Business News Daily demonstrated a varied revenue pattern, ending September with $637. Downloads were relatively stable, hovering around 258 at the quarter's close, and active users remained consistent, ending just over 2K.
These insights reveal the dynamic nature of the news app market in Turkey, and further detailed analytics can be explored through Sensor Tower.