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In the third quarter of 2024, the personal finance budgeting and planning applications market in Turkey showed varied performance across different apps on a unified platform. The data, sourced from Sensor Tower, reveals interesting trends in downloads and revenue for the top applications in this category.
Monay by Moneye demonstrated significant growth in weekly revenue, starting at approximately $281 in early July and peaking at $668 by the end of September. Weekly downloads fluctuated throughout the quarter, with a notable spike to 8.3K in the last week of July before settling around 4.4K by the end of September.
Netgsm Hesabım from NETGSM ILETISIM VE BILGI TEKNOLOJILERI ANONIM SIRKETI saw consistent weekly downloads, beginning with around 2.6K and climbing to over 7K by the end of the quarter. Although there was no recorded revenue, the steady increase in downloads indicates growing user interest.
Bimasraf by CG BİLGİ YAZILIM VE DANIŞMANLIK LİMİTED ŞİRKETİ maintained a modest download rate throughout the quarter. Starting with 1.8K downloads in early July, the app experienced slight fluctuations, closing the quarter with about 1.2K downloads.
ParaPlus, developed by Maslak Teknoloji A.Ş., displayed a relatively steady pattern in its weekly downloads. The app began the quarter with approximately 1.1K downloads, peaking at 1.4K in late July, and ended with a similar figure of 1.3K in September.
Lastly, Money Tracker:Expense & Budget from 奎 郑 showed an upward trajectory in weekly active users, increasing from 1.9K in early July to over 3K by the end of September. Revenue peaked at $306 mid-August, with weekly downloads also seeing a rise, particularly in late August with 1.4K downloads.
These insights into the performance of personal finance apps in Turkey during Q3 2024 underscore the dynamic nature of user engagement and monetization in this sector. For more detailed analytics and insights, Sensor Tower offers comprehensive data tracking and analysis.