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In the third quarter of 2024, the top shopping applications in Russia demonstrated varied performance trends on a unified platform. Data provided by Sensor Tower offers insights into the weekly downloads and active user metrics for these popular apps.
WILDBERRIES saw a dynamic trend in weekly downloads, starting the quarter at around 359K and reaching a peak of approximately 428K by mid-July. The app's active user base remained strong, starting at about 50.3M and experiencing a gradual increase to around 55.3M by the end of August, before settling at 53.1M by the end of September.
Авито: все товары и услуги maintained a stable download rate initially, with figures around 341K, but experienced a notable drop to approximately 90K by the end of September. Active users showed slight fluctuations, starting at 37.9M and ending the quarter at around 37.5M.
Озон: онлайн интернет-магазин recorded a steady rise in downloads, beginning at 273K and reaching 311K by the end of September. The active user count reflected a similar upward momentum, starting at 33.7M and finishing the quarter with around 35M users.
Магнит: акции и доставка experienced consistent download growth over the quarter, moving from 150K to 195K. Active users also increased steadily, from 4.9M to approximately 5.6M, underscoring the app's growing popularity.
Finally, Джум showed a fluctuating download pattern, with numbers peaking at 211K in July and then decreasing before a resurgence to 164K at the end of September. Active users also varied, rising from 1.7M in early July to 2.2M by the end of the quarter.
These insights, sourced from Sensor Tower, highlight the varying dynamics of the Russian shopping app market in Q3 2024. For more detailed analytics and trends, further information is available on Sensor Tower's platform.