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In the third quarter of 2024, the social networking app landscape in Switzerland showcased varied trends across the top five applications, as reported by Sensor Tower. Here's a closer look at each app's performance in terms of downloads and active users.
Threads from Instagram, Inc. saw a notable increase in downloads, starting at around 13K weekly downloads and peaking at approximately 44K by the end of the quarter. Its weekly active users also rose from 166K to about 228K, indicating growing engagement.
WhatsApp Messenger, a staple from WhatsApp Inc., maintained a steady download trajectory, beginning at 8.7K and climbing to 13.5K weekly downloads. The app consistently engaged over 6.6M weekly active users, with a slight increase towards the quarter's end.
Telegram Messenger by Telegram FZ-LLC experienced a stable download rate, starting at 8.1K and slightly increasing to 10.4K by the end of September. The app's revenue peaked mid-quarter at about $26K, while weekly active users showed a gradual rise from 730K to nearly 780K.
Facebook from Meta Platforms, Inc. observed a consistent download pattern, fluctuating between 7K and 8K throughout the quarter. Revenue saw an increase, notably reaching $12K in the final week. Its weekly active user base remained robust, hovering around 1.8M.
ten ten - close friends only started the quarter with a higher download figure of 12K, which gradually decreased to 821 by the end of September. The app's weekly active users also saw a decline from 41K to 24K, indicating a drop in user engagement.
These insights highlight the dynamic nature of social networking apps in Switzerland, with varying trends in downloads and user engagement. For more detailed analytics and insights, visit Sensor Tower's platform.