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During the third quarter of 2024, the travel app landscape in Ghana featured notable performances from the top five apps, with diverse trends in downloads and active users.
Bolt: Request a Ride saw a consistent increase in weekly downloads, starting at 17.2K and climbing to 20.4K by early September. Its weekly active users fluctuated, peaking at approximately 649K at the start of the quarter and ending with around 629K.
Yango: taxi, food, delivery experienced a surge in downloads towards the end of the quarter, reaching 21.4K in late September. The active users also showed a positive trend, growing from 94.8K to 92.5K.
Uber - Request a ride maintained a steady download rate, with a slight increase towards the end of the quarter, reaching 6.2K. The active user base remained relatively stable, starting at 237.5K and closing at 234.6K.
Currency converter calculator! showed modest growth in downloads, with numbers rising from 1.3K to 1.5K. Active users increased slightly, starting from 8.2K and ending at 8.5K.
Booking.com: Hotels & Travel experienced an uptick in downloads mid-quarter, peaking at 2.3K. The app's active users grew from 26.8K to 31.6K, demonstrating strong engagement.
These insights, drawn from Sensor Tower's comprehensive data, provide a glimpse into the dynamics of the travel app market in Ghana. For more detailed analysis, visit Sensor Tower.