In the fourth quarter of 2024, the performance of the top beauty retail applications on the Android platform in Romania showcased varying trends in downloads and active users, as reported by Sensor Tower.

Mein dm saw a peak in weekly downloads at approximately 27.7K during the week of December 2. Active user numbers also reached their highest at around 391K in mid-December, demonstrating a notable upward trajectory throughout the quarter.

Notino: perfumes and cosmetics experienced significant fluctuations. Downloads peaked at 16.2K in mid-November, while active users grew steadily, peaking at approximately 231K in late November.

Sephora - Make-up, Beauty recorded its highest download count of about 10.7K in early November. The app's active user base expanded notably, reaching approximately 68.2K by the end of December.

Douglas Parfumerie & Cosmetice observed a peak in downloads at around 2.9K in early December. However, no active user data was provided for this period.

Oriflame had a more stable trend, with downloads reaching a low point of 460 in mid-December. Active users showed a slight increase towards the end of the quarter, peaking at approximately 12.2K.

These insights from Sensor Tower highlight the dynamic nature of app performance in the beauty retail sector in Romania, with varying trends in user engagement and app downloads throughout the quarter.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025