In the fourth quarter of 2024, the performance of Turkey’s top consumer finance applications on the Android platform showcased varying trends in downloads and active user engagement. According to data from Sensor Tower, here's how the leading apps fared:

Ziraat Mobile saw a notable increase in weekly downloads, starting at around 114K and peaking at approximately 180K by the end of December. The app maintained a high level of active user engagement, with figures fluctuating between 17M and 19M throughout the quarter.

Garanti BBVA Mobile experienced a gradual rise in downloads, culminating in over 133K downloads during the week of December 23. Active users initially declined from 11.2M to 9.9M but rebounded to close the quarter at 11.1M.

Akbank Mobile had a mixed quarter in terms of downloads, starting strong with 119K and fluctuating to finish at around 88K. Active users showed slight volatility, with numbers ranging from 7.9M to 8.9M.

İşCep: Banking & Finance experienced steady downloads, peaking at 78.9K in late December. Active user numbers remained stable, hovering around 10M, with a brief surge to over 10.5M in mid-December.

Finally, Yapı Kredi Mobile faced a decrease in downloads early in the quarter but recovered to reach over 84K by December. Active users fluctuated slightly, from 10.3M to 11.5M.

These insights reflect the dynamic nature of the consumer finance app market in Turkey, with each app showing unique trends in user engagement and downloads. For further detailed analysis, visit Sensor Tower for more insights.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025

Android

Downloads

Quarter Summary