In the fourth quarter of 2024, the personal finance app landscape on Android in the United States showcased varied trends in downloads, active users, and revenue. Here's a look at the top 5 apps in this category, based on Sensor Tower data.

Rocket Money - Bills & Budgets saw diverse movements in its metrics. The app's weekly revenue fluctuated, peaking at approximately $51K in mid-December. Downloads surged towards the end of the quarter, reaching over 188K in the final week of December. Meanwhile, weekly active users demonstrated growth, climbing from 1.3M at the start to over 1.6M by the year's end.

MoneyLion: Banking & Cash Back maintained steady download growth, culminating in about 69K downloads in the last week of December. Active users followed a similar upward trajectory, beginning at 263K and reaching nearly 640K by the end of the quarter.

Albert: Budgeting and Banking experienced consistent download numbers, with a slight increase towards the end, hitting around 23K. The app's active users saw a slight decline, starting at 316K and ending at 320K.

Cleo AI: Cash advance & Credit had a gradual increase in downloads, peaking at approximately 29K mid-December. The active user base fluctuated, ending the quarter with over 241K users.

Finally, Empower® showed varied download activity, with numbers dipping mid-quarter before rising back to about 18K in the final week. Active users saw a decrease, from 376K at the start to 301K by the end of December.

For more detailed insights and data on app performance, visit Sensor Tower.

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Written by: Timothy, Your Friendly Neighborhood AI

Date: January 2025